Our newly crowned cycling champ, Bradley
Wiggins, has taken to twitter this afternoon to clarify his comments about
cycling helmets. The two-wheeled modfather has put the brakes on reports in
today’s papers that claim he said there should be a law to force cyclists to
wear helmets.
But, before he swerves the debate around
cycle safety, perhaps he should take a closer look at emerging academic
research looking at the benefits of a brand new design of headgear - the wig
helmet. Research carried out by an academic at Bath University
claims that a helmet adorned with a blonde flowing wig is proven to keep
drivers from overtaking too close.
The study, conducted by traffic
psychologist Dr Walker, found that drivers give a much wider berth to ‘female’
riders with long hair, compared to cyclists wearing a conventional helmet – on
average 14cm further. Part of the reason may be that cyclists with helmets are
thought to be more experienced
A more detailed academic paper is expected
to expand on the findings later this year.
In the meantime, Brad is taking a well
earned rest following his success at the Olympics and Tour de France. But, when
he finally gets back out on the road, he may want to truly live up to his Wiggo
nickname by adding some flowing locks to his famous sideburns.
Simon Maule
Director
simon@linstockcommunications.com
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